Around a year ago I wrote my first article and posted it to ezinearticles, which many people regard as the best article directory/website. Looking back I have to admit that I did not really know what I was doing, and in truth the article was not that impressive. I continued to write more articles and continued to make many mistakes.
By reading various views on SEO forums about link building I started to learn about the best ways to use article marketing.
Unlike other directories who seem to accept any old article, ezinearticles check what you are submitting. I am now spending a lot more time when I write the articles and feel that they have gradually improved, this has been confirmed by Wally – I am pleased to report.
As for the benefits of writing articles and is it worth your time and effort? Many people, from many different countries, have contacted me after reading one of my articles – this certainly puts a smile on my face and shows me that all of the hard work is worth it. Some of these people have included the article in their blog or on their website, thus creating an additional backward link to my website/s. They have helped to promote the stuttering therapy service that I offer. I managed to stop stammering a few years ago and as a career I now help other people to achieve fluency.
I have to admit that at times I do use the services of a copywriter – this is for time management reasons or perhaps because I am lazy!
Each and very person that gets to read the article is a potential visitor to your website – this is traffic you would not have course received had you not written the article. That visitor could of course turn into a client or purchaser of your product/s.
For me search engines are going down the path of seeing one-way backlinks as by far the most powerful form of link. One way links are not as easy to obtain, however writing articles has the potential of creating many one way backward links to you site and therefore is a must for any serious webmaster.
An alternative to writing articles is to use software such as SEO powersuite. I have heard some positive things re this service however I have not used it myself.
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Tags: article marketing, copywriter, one-way backlinks, writing articles